Infinity Pool
DESIGNERS
Thirty years of international pool design
Project after project, we have made the infinity pool our absolute speciality — designing, engineering and delivering exceptional installations for discerning private clients across five continents — from Europe and the Middle East to East Africa, Asia and the Americas.
Our philosophy
We don’t just design pools. We design them into their landscape.
Too often, a pool is treated as a standalone object — a technical solution dropped into a setting. We work differently. We start with the land, its constraints, its lines, its light — and we design a pool that belongs there completely.
The infinity pool became our signature precisely because of its capacity to extend existing lines and merge naturally with its surroundings. When designed with rigour, it doesn’t interrupt a landscape. It completes it.
Designing an infinity pool is not about adding an element to the landscape, but about revealing its balance.
The team
Catherine Morana
Client Relations & Coordination
Catherine accompanies you from the very first contact, adapts our approach to the specificities of each country — local regulations, network of contractors, sourcing of specialist equipment — and coordinates all logistical aspects of your project.
Serge Morana
Design & Technical Execution
Serge leads the design of your project : siting, aesthetics, landscape integration. He develops all technical plans and supervises construction on site. He ensures coherence between creative vision and technical excellence.
Two minds, one vision.
How we work
Every project starts with a conversation — no obligation, no standard quote. We listen to your vision, assess the site and its constraints, and tell you honestly what is achievable and how we would approach it.
If we move forward, Catherine becomes your single point of contact for everything logistical, while Serge leads the design and technical execution. You always know who is doing what, and why.
Some projects are delivered entirely through remote consulting — providing designs, technical drawings and construction guidance to local teams without travelling to site. When on-site visits are required, we organise them efficiently — often combining several projects in the same region to minimise disruption and cost for our clients.
We take on a limited number of projects each year — to ensure every client gets the attention their project deserves.
Our firsts
Five continents, five landmark projects — each one the beginning of an ongoing presence in its region.
The pool was an absolute success. The automatic pool cover installers were absolutely impressed — they said it is amongst one of the best pools they have ever seen in their careers.
Private client, Ontario, Canada